Rivalry challenge
The Daily Tar Heel
The Daily Tar Heel goes head-to-head with Duke University’s student newspaper, The Chronicle, every year during the week of the UNC vs. Duke men’s basketball game. Both newspapers try to raise the most money, and the challenge ends at tip-off. The Daily Tar Heel won the 2024 challenge, raising $64,000+.
I managed the social media posts on Instagram, Facebook and X where I playfully hit on some of the most iconic moments in the rivalry’s history and encouraged UNC fans to donate, while understanding the different target audiences for each social media platform. I created 20+ posts from strategy, to design, to copy. Here are a few:
Click on photo to view in Instagram!
Click on photo to view in Instagram!
Click on photo to view in Instagram!
Click on photo to view in Instagram!
I also reached out to @tarheelbarstool, affiliated with Barstool Sports and they agreed to repost some of The Daily Tar Heel’s in feed posts on their Instagram Story.
(Salt)burning bridges with @dukembb since 1920.
Do you want to dance like this on Franklin St.? Support UNC and The Daily Tar Heel by donating through the link in bio.
Jordans on my tippies or whatever Nicki said.
Show your school spirit by visiting the link in bio! Let's #BeatDook!
X
Results
I arrived at the Dean Dome 5 hours before tip-off. 4 hours and 59 minutes later I frantically refreshed my phone, praying that Duke’s, The Chronicle, would not catch up in the last minute.
2 Takeaways: God is real and his favorite color is CAROLINA BLUE!
