Beetlejuice Beetlejuice …
Warner Bros. Discovery
Involved in event planning, event execution, campaign strategy, and design to promote the film on the UNC campus.
Bob is on the loose!
The fright of their lives
Reached out to influential students on UNC’s campus to become Bob and give the people of Chapel Hill the fright of their lives. They created social media content and we earned the film attention- social media shares, word-of-mouth, and about every single bystander on Franklin Street pulled their phones out.
Social Media
Danny’s TikTok video gained 8,500+ views, 495+ likes, 17 comments, and 114 shares.
Hanna’s Instagram post video gained 410+ likes, 57 comments, and 19 shares.
The word around town is that Bob is on the loose!
The After life party
Partnered with campus organizations, such as Carolina Union Activities Board (CUAB)
This campaign took place during the back-to-school season, so I hosted a tabling event, The After Life Party, at UNC’s most populated and walked-through location, the pit. Participants could answer Beetlejuice trivia questions or post an Instagram story with content/filters related to the film to win prizes, including tickets to see the movie, customized black and white m&m cookies from a local bakery, and Beetlejuice-themed Crumbl cookies . The party had 150+ attendees!
