Where’s My Pen?
Tide To Go
AD: Connelly Miller
CW: Connelly Miller, Mia Ferrari
Strategy: Connelly Miller, Mia Ferrari
Tide To Go works if you have it on the go. All of your worries could be eased and stresses calmed if you always had the pen on you.
…And we know you can keep a pen on you.
We want in on the rotation this time.
Production and post-production by Connelly Miller
Production and post-production by Connelly Miller
Production and post-production by Connelly Miller
Munchies: TV Spot
A man in his late twenties is sitting on a couch in an apartment. He is obviously high and is surrounded by snacks because he has the “munchies”. He has made a mess on the couch and on the floor in front of him.
Script:
MAN VO: Where’s my pen?
The man finds his dab pen, take a hit, and reaches for a handful of neon orange chips. He wipes the orange residue on his shirt, quickly regrets it.
MAN VO: Where’s my pen?
The man reaches for his Tide Pen and dabs the stain away. He tosses the Tide Pen onto the pile of trash surrounding him.
MAN VO: Where’s my pen?
Zoom in on the Tide Pen in the pile of trash. Man is looking for dab pen in the background of the shot.
Man VO: Where’s my pen?
Art Card: You get faded, we’ll fade the stains.
Art Card: Tide To-Go.
TikTok: Do You Have Your Pen?
Walk around big cities or college campuses asking people if they have their Tide pen on them and if they have their dab pen on them in the style of tiny mic interviews.
Double Dab Pen Product
During the month of April, Tide will sell the Double Dab Pen, half-Tide pen, half-dab pen. Now users can have both of their favorite pens in one, cutting down the amount of times you have to ask “where’s my pen?” by half.
Only available in states where marijuana is legal with hopes of expanding to new states!
Cleaning Up the War on Weed
Partnership with The Last Prisoner Project , a non-profit committed to social justice that fights against and brings awareness to cannabis criminalization.
During the month of April, Tide will sell the Double Dab Pen, and 100% of the sales will go to The Last Prisoner Project.
