Sing Smarter
AD: Connelly Miller
CW: Connelly Miller
Strategy: Connelly Miller
When reading is at a decline, how else can people grow their vocabulary? Through music consumption- which is only increasing.
Sing Smarter is a feature for Apple Music users to educate and grow vocabulary and understanding in a way that comes natural.
This Apple Music Sing Smarter feature allows users to highlight unfamiliar words in song lyrics and save them to their personal "notebook." Apple Music then provides definitions and tracks each saved word. In the "Learn" mode, users can explore these words in new contexts beyond the song lyrics and practice using them, turning everyday listening into an opportunity for growth.
